Shell Canada and General Motors join Carguide for a Cross-Canada Adventure

Oakville, Ont. – Many Canadians dream of doing a cross-Canada road trip. Now they can “virtually” enjoy this amazing experience from the comfort of their home thanks to Shell, General Motors and Carguide.

Formula Media Group, a division of Metroland West Media Group, is joining with Shell Canada and GM to launch the Carguide Cross-Canada Adventure August 10 to 27, 2010.

From the Pacific to the Atlantic, the Carguide magazine team will travel from Vancouver, BC to St. John’s, NL in a Chevrolet Equinox, fuelled by Shell Nitrogen Enriched Gasoline from the hundreds of Shell stations that dot the route.

During the two-week journey, readers can visit the Carguidecanada.ca website for entertaining daily blogs, magnificent photos and informative videos of this great Canadian journey.

From sophisticated cities to charming villages, the Carguide team will share the stories of the people and places they encounter along the way. Road trip planning tips, car maintenance and driving advice will be included.

The team will also report on the comfort, performance and fuel efficiency of the 2010 Chevrolet Equinox.


The drive will also emphasize the attributes of Shell Nitrogen Enriched Gasolines, which help act as a barrier to shield and protect critical engine parts against carbon deposits also known as “gunk.”

The Equinox will be completely detailed with GM, Shell and Carguide branding to attract attention to the tour and participants. Readers and the public will also have the chance to enter contests and win prizes.

As well as Carguide magazine and website coverage, the tour will be featured in Metroland’s media partner outlets and local media across the country.